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The Diamond
Beautiful. Rare. Cherished.
Each diamond is unique and a miracle of time, place and change.
THE FOUR C’S OF DIAMONDS -
CARAT I CUT I COLOUR I CLARITY
Learn about diamond characteristics to maximize the beauty and brilliance of your diamonds
01
The Diamond Shape & Cut
When you decide to buy a diamond, the first thing you need to do is to decide which shape diamond you like most. Round is by far the most popular shape, but there are more shapes that’s actually so beautiful and unique, you definitely need to have a look at all of them. Other common shapes include oval, emerald, teardrop, marquise, cushion, asscher, princess and trillion cut, along with more unusual cuts. The diamond cut doesn’t only refer to the shape of the diamond, but also how good the diamond returns light back to the viewers eye.
A diamonds sparkle and brilliance is determined by the cut of the diamond. To cut a diamond so that its symmetry, proportions and polish maximise its absolute beauty, you need precise workmanship. The quality cut of a diamond is crucial to the diamond’s value. Diamond cut scale is graded from Excellent, Very Good, Good, Fair and Poor.
02
The Diamond Clarity
The presence of inclusions in a diamond is referred to a the clarity of a diamond. All diamonds, no matter how clear, contains naturally occurring internal inclusions. While diamonds are forming very deep beneath the earth’s crust, inclusions appears. Inclusions are natural identifying characteristics such as fractures or minerals that forms the inclusion inside the diamond. The inclusion size, location, nature and amount of inclusions determine the diamond’s clarity grade and therefor affects its cost. This is where the ideal cut is a unique advantage, because the sparkle can mask the otherwise noticeable inclusion. .
The GIA Diamond Clarity Scale has 6 categories, some of which are divided, for a total of 11 specific grades.
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Flawless (FL) No inclusions and no blemishes visible under 10x magnification
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Internally Flawless (IF) No inclusions visible under 10x magnification
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Very, Very Slightly Included (VVS1 and VVS2) Inclusions so slight they are difficult for a skilled grader to see under 10x magnification
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Very Slightly Included (VS1 and VS2) Inclusions are observed with effort under 10x magnification, but can be characterized as minor
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Slightly Included (SI1 and SI2) Inclusions are noticeable under 10x magnification
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Included (I1, I2, and I3) Inclusions are obvious under 10x magnification which may affect transparency and brilliance
03
The Diamond Carat
How much a diamond weighs is measured in Carat. As larger diamonds are more rare than smaller diamonds, the price increase with carat weight. Although, two diamonds weighing the same carat can have very different values and price, depending on the three other 4c’s factors.
04
The Diamond Colour
The colour of a diamond doesn’t refer to the reflection spectral of colours when the diamond moves. The colour refers to the natural body colour of the diamond.
Almost all natural diamonds exhibits slight hints of grey, yellow or brown.
The natural colour of a diamond is caused by the natural
trace element nitrogen that was present when the diamond
formed very deep beneath the earth’s crust. The clearer the
diamond means the less colour the diamond exhibits,
the higher the rarity of the diamond,
therefor the higher the value and price.
One of the most unfamiliar factors of choosing a diamond to most people is the fluorescence of the diamond, but it is also important to be aware of it. A diamond that glows blue under a ultraviolet light exhibits fluorescence, which will range from a faint, dull blue to a bright, vivid luminescence blue. Diamonds are graded to be higher in value the less fluorescence they have.
Natural vs. Lab-Grown Diamonds
WHAT'S THE DIFFERENCE?
When shopping for a diamond, one of the key decisions you'll face is choosing between a natural diamond and a lab-grown diamond. Both are real diamonds, but they differ in origin, cost, and environmental impact. Here's a breakdown to help you make an informed choice:
The Origin
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Natural Diamond: Formed deep within the Earth under extreme heat and pressure over billions of years. These are mined from the Earth.
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Lab-Grown Diamond: Created in a controlled laboratory environment using advanced technology that replicates the natural diamond-growing process. Typically takes a few weeks.
01
Composition
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Both natural and lab-grown diamonds are made of pure carbon atoms arranged in a crystal structure. They are chemically, physically, and optically identical.
02
Appearance
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Identical to the naked eye. Only specialized equipment can tell them apart. Both sparkle the same and come in the same shapes, sizes, and quality grades (cut, color, clarity, carat).
03
Price
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Lab-Grown Diamonds are typically 30–50% less expensive than natural diamonds of comparable quality. This is because they are less rare and more cost-effective to produce.
04
Environmental & Ethical Considerations
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Natural Diamonds may have a larger environmental footprint due to mining. However, many are sourced responsibly and certified conflict-free.
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Lab-Grown Diamonds are often considered more sustainable and ethically sourced, as they avoid the environmental and social issues associated with mining.
05
Resale & Rarity
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Natural Diamonds tend to hold their value better over time due to their rarity.
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Lab-Grown Diamonds have a lower resale value, as they are more readily available and not considered rare.
06
Both options offer stunning, genuine diamonds. The best choice depends on your personal values, budget, and what matters most to you.
The Jewellery Care Guide
It is so important to understand the vulnerabilities of precious metals and stones when caring for your jewellery, and to apply them to your lifestyle. We recommend avoiding any exposure to pressure, any impact and/or extreme temperature. Upon impact with the wrong object metal, natural gemstones and even diamonds, yes, diamonds, can crack or chip. Some household substances and chemicals, such as chlorine in swimming pools, can weaken or even damage the metal and/or natural gemstones.
As much as we want you to love and enjoy your jewellery all the time, please remove them when:
Showering or bathing
Sleeping
Applying cosmetic products or perfumes
Exercising - especially at the gym.
Fine jewellery can be easily damaged by contact with weights or gym machinery, as well as by heat and pressure
such as during yoga practice. Keep it safe and take it off.
Cooking, washing up, cleaning
Swimming
Rather safe than sorry, so if in doubt about whether to wear your piece
in a specific situation or not, rather take it off.